William Bernbach, a famous advertising executive, gave us Mikey and his bowl of Life cereal in the 1970’s. A wildly successful ad campaign, it became a classic. It reportedly ran for 12 years. In the 30-second spot, Mikey’s older brother’s are skeptical of a cereal that is “supposed to be good for you.” So they […]
One Massage Study Does Not “Prove” a Point…
…For a massage claim to be accurate, it needs to be backed by the strongest evidence. Yet some of the massage studies we’ve quoted for years are neither strong, nor conclusive. In a few weeks, the Massage Therapy Foundation will release my free e-book, “Five Myths and Truths about Massage Therapy.” When it’s up, I’ll […]
Massage, Endorphins, and Sacred Cows
From time to time this blog will focus on massage therapy research, and we’ll shine a light on some of the myths, or “sacred cows” we’ve been taught about its effects. First up: a claim we’ve been making for years, with little to support it. It’s common practice to state that massage therapy increases endorphins. […]